Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries
Medical Device Success
JUNE 14, 2020
Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Change this equation by giving your sales team greater credibility and therefore greater leverage with health care professionals using whitepapers, enhanced bibliographies and statistics that the rep can understand and communicate.
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