The Simplest Way to Get Your Team to Change Its Behavior
The Brooks Group
JUNE 3, 2015
Changing salespeople’s behavior is hard. Especially when your desire for change competes with the desire your team may have not to change. It’s impossible to force another person to do anything. Ultimately, if someone on your team does something you want them to do, it’s their choice to do so. So, the question becomes: How can we create conditions that align their choice with your desired outcomes?
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