How to Handle Rejection in B2B Sales
The Brooks Group
SEPTEMBER 13, 2011
“ How do I get my team better at handling rejection? ” is a common question from prospective clients. The answer, of course, depends on what’s causing the rejection in the first place. There are three, root causes: Poor sales skills : You’ve somehow failed at the sales process. Unqualified prospects : And this is really related to #1. Inappropriate offering : Either because you’ve presented the wrong one, or you don’t have a good one to offer.
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