How do you find customers to talk to? (Part 1)
Cesare Ferrari
SEPTEMBER 23, 2023
From my writings, you can tell that I believe meeting, talking, and observing the customer are critical steps in any new product development. I’ve also shared with you the importance of customer interactions. However, for example, when discussing with some healthcare start-up founders, I found out that many still have some difficulties accessing “customers.
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