The importance of cultural factors in international sales of medical devices (Part 2)
Cesare Ferrari
SEPTEMBER 9, 2023
In the last article, I suggested the importance of cultural sensitivity in international sales, adding that high-performer international sales managers are those who show essential characteristics of cultural skills and cultural sensitivity. (Read the full article here ). Today I will cover a few key elements of a country’s culture that I consider fundamentals in international sales, so keep reading to find out more.
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