What can a MedTech product manager learn from 2 great product flops?
Cesare Ferrari
OCTOBER 8, 2022
There are several examples of product flops and I think the best thing to do with these examples is to learn from other people’s mistakes , understand what went wrong and what we can do to avoid repeating the same mistakes. Let’s look closely at a couple of examples in other industries with very detailed stories. New coke. On April 23, 1985, Coca-Cola CEO Roberto Goizueta launched the new coke, and only 79 days after its introduction Coca-Cola announced the return of the original formula.
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