World of DTC Marketing

SEPTEMBER 23, 2021

SUMMARY: Pfizer will earn over 26 billion dollars from their COVID vaccine, while Moderna and J&J also look to their vaccines for more profit dollars. The suggestion by Pfizer’s CEO that drug pricing negotiations with the government would slow innovation is PR doubletalk. Recently Pfizer’s CEO sent a video message to company employees urging them to fight proposed government drug price negotiations and expressing frustration with Congress, considering using the projected savings

Pharma 214

Pharma Government Prescription Education 214

Authentic Influence Group

SEPTEMBER 23, 2021

I’m excited to share a podcast I recently had the opportunity to be part of. I sat down with Patrick Kothe of Mastering Medical Device to discuss simple ways you can become a better persuasive communicator. Here’s a snippet: So there are a number of factors that are involved in persuasive communication. First, you have to start with a foundation of really building trust with someone, because if I'm trying to communicate to you and persuade you to take on my project, or to give me more budget, if

Medical 130

Medical 130

Integrity Solutions

SEPTEMBER 23, 2021

A value based selling approach is intended to help salespeople focus their client conversations around creating product value versus price. This helps to better differentiate themselves in a highly competitive market. Yet, for all the buzz surrounding solution or value selling, many organizations still struggle to execute on it. What’s holding them back?

Sales process 72

Sales process Sales Management Competition 72

ALULA

SEPTEMBER 23, 2021

Through all the changes that the pandemic has imposed on the corporate world, critical aspects of the business can fall by the wayside. Performance evaluations are one such aspect, and in these uncertain times, keeping those evaluations fair and equitable is of utmost importance.

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