Pharma Marketing Network

OCTOBER 14, 2023

The digital age has provided a great opportunity for businesses to reach and engage with their customers. The use of targeted ads has become increasingly popular in the pharmaceutical industry, as it allows companies to tailor their campaigns to specific audiences. However, the use of such ads also raises privacy concerns. In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing.

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Marketing Pharma Ethics Sales 97

PharmExec

OCTOBER 14, 2023

Treatment indicated for patients with BRAF V600E-mutant metastatic form of disease.

FDA 105

FDA Patients 105

Pharma Marketing Network

OCTOBER 14, 2023

Patient engagement is an essential concept for the success of the pharmaceutical industry. It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. In this article, we will discuss the importance of patient engagement, how to develop personalized digital strategies, and how to leverage digital technology in the pharmaceutical industry to unlock patient engagement.

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Pharma Patients Healthcare Provider Healthcare 52