Sun.Mar 10, 2024

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How Marketing Fueled the Opioid Overdose Crisis and What We Can Learn From It

MedCity News

Given the link established across studies between marketing practices and the opioid overdose crisis, a few strategic steps can form a path forward for clinicians and policymakers.

Marketing 128
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Lilly’s Alzheimer’s drug delayed as FDA seeks adcomm

pharmaphorum

The FDA has said it will seek the advice of independent advisors before it concludes its review of Eli Lilly’s amyloid-targeting Alzheimer’s disease therapy donanemab, delaying its review of the drug. Lilly said the US regulator “wants to further understand topics related to evaluating the safety and efficacy of donanemab,” which includes the safety and efficacy results of its pivotal TRAILBLAZER-ALZ 2 study.

FDA 111
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Mount Sinai CEO: Hospitals Will Start Seeing ROI from Their AI Investments in a Couple Years

MedCity News

Health systems aren’t seeing a ton of ROI when it comes to their AI investments quite yet, as use of the technology is still in an iterative stage. However, Mount Sinai CEO Brendan Carr thinks that is likely to change in the next couple years.

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Advanced Hidradenitis Suppurativa Increasingly Associated with cSCC

Pharmacy Times

In addition, the length of hospital admissions were greater in patients with hidradenitis suppurativa-associated cutaneous squamous cell carcinoma compared to other admissions.

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European Clinical Supply Planning: Balancing Cost, Flexibility and Time

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Cost Plus Drugs, Talkspace, Health Gorilla Join Wheel’s Virtual Care Ecosystem

MedCity News

With its new partnerships, Wheel is able to connect its customers’ patients with mental health services through Talkspace, home delivery pharmacy services through Cost Plus Drugs and lab and diagnostic services through Health Gorilla.

Patients 105
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Measuring Speaker Campaign Effectiveness

PharmExec

Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in the industry. Yet, pharma brands spent over $12.5 billion in 2022 to engage and influence with HCP-to-HCP activities. CMS’s Open Payments data is an overlooked tool to get greater visibility and create more strategic opportunities—while also enriching compliance.

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Revolutionizing Revenue: Unleashing the Power of AI in Denials Management

MedCity News

As the healthcare industry grapples with various challenges, from workforce shortages to complex coding intricacies, embracing AI can empower revenue cycle professionals to envision a future with reduced denials, optimized revenue, and fortified financial health.