Marketing to physicians
World of DTC Marketing
MAY 13, 2021
One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. What about physician social media sites? But there are also warnings. Manhatten Research Taking The Pulse 2017. 2017 study.
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