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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

Pharmaceutical sales have changed. A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). In the US, information on affordability programs that pharmaceutical companies offer have been particularly helpful. The Challenges for Pharma. Respondents had an average of 1.5 and the U.S.,

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.”