Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.

Ethics 52

Ethics Pharmaceutical Sales Sales Safety 52

PM360

JUNE 11, 2022

Then, the MRL team and the influencer must align on where there is flexibility within messaging while still abiding to brand safety guidelines, as you don’t want to lose the authenticity that the influencer brings. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. Anthony Yanni.

Patients 59

Patients Pharma Education Media 59

Evolve Your Success

AUGUST 30, 2022

I can help them troubleshoot and say, “That sounds like you need to call your doctor. We need a fresh prescription for this.”. Highland is special because it’s a safety net hospital. Does this fit my ethics, morals, and values? Let’s do that.” Go ahead and pull the tubing out for me.” Can I learn something?”

Sales 52

Sales Medical sales Medical Specialization 52