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Bringing Therapies from Bench to Bedside: Navigating Challenges in the Last Mile

Clarify Health

Performing well requires careful coordination across several functions to ensure favorable market access, differentiated product positioning, and appropriate sales force deployment. Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g.,

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Exclusive Look at HandX Robotic-Assisted Surgical Device from Human Xtensions

Medgadget

Currently, the awkwardness of conventional laparoscopic tools keeps many physicians from using them in a variety of cases. Human Xtensions chose to proceed with direct sales of its technology in the U.S. are still done in an open fashion. Because of its tiny domestic market, Israeli firms typically end up joining large conglomerates.