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Embedding the Patient Point of View in Everything You Do

PM360

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. However, I don’t believe there is, or should be, only one way of gathering patient feedback.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

To help pharma to form better working relationships with patients, we asked patients who have experience working with the industry, pharma marketers who have partnered with patients, and agencies and other companies who specialize in patient engagement to tell us: What do you look for in a partnership with a pharma company/patient?