PM360

MAY 21, 2024

CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers. Some of the key advantages of CTV include its cost-effective and targeted approach, making it a more accessible offering for healthcare providers versus linear.

Media 105

Media Healthcare Healthcare Marketing 105

Clarivate

APRIL 18, 2024

The downsizing is not a total reversal of Walgreens’ aggressive primary-care clinic expansion plan (which in 2021 imagined 1,000 VillageMD clinics by 2027), but rather a reallocation of capital to increase VillageMD’s density in “high-opportunity” markets—i.e., those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarivate

APRIL 24, 2023

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies. In January 2023, VillageMD acquired Summit Health for $8.9 billion (with investments from Cigna’s Evernorth subsidiary).

Healthcare 89

Healthcare Healthcare Marketing Physicians 89