8 Tactics to Increase HCP Engagement in 2024
PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7
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