2020, Doctors, Patients and Pharma sales reps

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2020

Doctors

Patients

Pharma sales reps

Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing

Marketing Food and Drug Administration Pharma Doctors

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians

Physicians Media Pharma sales reps Electronics

Pharma Rep Focus

Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

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