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Effective Pharma Ad Types & Stats

Pharma Marketing Network

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” American Medical Association, 2020.

Pharma 52
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Effective Pharma Ad Types & Stats

Pharma Marketing Network

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 billion in the US alone.

Pharma 52
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New technologies fuel advancements in digital health

Pharmaceutical Technology

For example, he continues: “After knee surgery we can now provide the patient with an app that guides their daily recovery exercises, tracks any side effects they are experiencing, and warns them if they are doing too much or too little.” in venture capital funding in the first half of 2020 4.