The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Pharma Marketing Network
MAY 15, 2023
Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 1 (2016) 3. However, the use of big data in pharmaceutical marketing also poses significant challenges. . 8 (2018) 2.
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