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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.

Pharmaceutical 59
Pharmaceutical Marketing Electronics Media 59
article thumbnail

The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.

Pharmaceutical 52
Pharmaceutical Marketing Electronics Media 52
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