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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Since GoodRx’s founding in 2011, we’ve seen firsthand that specialty brand drugs continue to have additional, more complex access and affordability barriers.

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Liron Fendell

Cadensee

We established a wholly owned subsidiary in the US and we have an office in San Diego with sales and marketing personnel. Which oftentimes, the sales are running very fast and the operations isn't there to support it. Could you walk us through the differences between or the different approaches in terms of the sales strategy?

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