Pharma Marketing Network
MAY 3, 2023
From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.
pharmaphorum
AUGUST 19, 2022
The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.
pharmaphorum
OCTOBER 19, 2022
In 2018, CVS acquired the insurer, Aetna , and in 2007, the company acquired pharmacy services provider Caremark Rx. Along with this vertical integration, CVS will likely increase Signify Health’s digital capabilities to improve patient-provider experiences. What does CVS’s acquisition mean for the future of healthcare?
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