2004, Ethics and Prescription

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2004

Ethics

Prescription

The Dark Side of KOL Relationship

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.

Ethics

Ethics Pharmaceutical Sales Sales Safety

Uri Goren

Cadensee

JULY 20, 2021

When he was going through his cancer, he died in 2004. So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. But let's say I plug in Medisafe to my EHR and click, all my medication, all my prescriptions with the doctor's orders are then logged on automatically.

Food and Drug Administration

Food and Drug Administration Doctors Healthcare Healthcare

Pharma Rep Focus

The Dark Side of KOL Relationship

Uri Goren

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