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The Dark Side of KOL Relationship

Contrarian Sales Techniques

However, it was later discovered that the drug increased the risk of heart attacks and strokes, and it was eventually pulled from the market in 2004. Another example is the case of Purdue Pharma and the opioid crisis. Here are some strategies that can be used to build relationships with KOLs in a responsible and ethical manner: 1.

Ethics 52
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Cancer: Progress but a long way to go

World of DTC Marketing

In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017. Pharma companies are making billions from cancer treatments. But it’s’ still the leading cause of cancer deaths. American Cancer Society’s ACS ).

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Uri Goren

Cadensee

When he was going through his cancer, he died in 2004. So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. So, do you listen to them at the point when a pharma company decides what drug it needs to make? So, I myself, was a care giver for my father.