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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

But increased competition is on the horizon. Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. Competition starts to heat up. Classic treatment options.

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Understanding the evidence used in drug product withdrawals

European Pharmaceutical Review

Over the past few years, we have researched the types of evidence used in regulatory decisions for drug product withdrawals due to safety concerns in Europe. But from a safety point of view, observational studies can be more representative of the population the drug will serve. Meta-analyses contributed least frequently (31.4

Safety 111
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Indivior must go to court over addiction drug monopoly claim

pharmaphorum

Indivior has failed in its bid to prevent a lawsuit claiming that it illegally blocked competition to opioid addiction drug Suboxone from coming to court in the US. Indivior made an application for a judgment in its favour without coming to trial, but that has been denied by Judge Mitchell Goldberg in a Philadelphia court. .”

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12 Brilliant Healthcare Marketing Campaign Initiatives

Medico Reach

To address the shortage of nurses in the US , Johnson & Johnson started the Nurses’ Future initiative in 2002. The Anne Arundel’s Medical Center hosted a competition that required participants to submit a selfie with a natural or fake mustache. ‘Preparing Nurses for The Future’ by Johnson & Johnson.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

Let’s dive into the current state of the pharma industry and learn more about what your team can do to stay ahead of the curve and the competition. More convenience and safety? PharmaKinnex’s multi-channel marketing approach gets the message across with clarity and consistency, breaking through the noise of the competition.

Pharma 52
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Sales Skills You Will Need As A Medical Sales Rep With Andy Olen

Evolve Your Success

What’s happening where companies in healthcare do a great job is product training and on training their teams to communicate the clinical safety and efficacy aspects of their technology. That changed into a big change management effort I worked on when Johnson & Johnson tried to buy the company back in like 2002. That didn’t work.