Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging
Healthcare Success
MAY 3, 2021
The unintended but unflattering translation rubs against their younger mindset. Respected Pew Research plots the gap between “actual” and “felt” age. The gap…widens as people grow older. They have less concern about the straight-up price tag. Was it a 25-ish young gun in the office who created the ad? Simplicity is good.
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