PM360

JUNE 26, 2023

In commercial, issues related to Medical, Legal, and Regulatory (MLR) review compliance will need to be carefully managed as well. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist. Auto-tagging helps the right content get delivered to the appropriate customers.

Pharma 97

Pharma Management Ethics Medical science 97

PM360

OCTOBER 13, 2023

While marketing teams and Medical/Legal/Regulatory (MLR) reviews will still be necessary for refining this content, AI can significantly expedite the content creation process and empower marketing teams to work more efficiently. Another capability made possible by fine-tuning is the enhancement of content tagging.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

PM360

OCTOBER 28, 2022

First, as every pharma marketer knows, Medical Legal Regulatory (MLR) review and approval is a legal layer of consumer protection, confidence, and clarity. The demands on MLR teams means marketers’ time interacting with them can be limited. For every pharma marketer, the MLR process is vital to getting promotional material into market.

Marketing 98

Marketing Pharma Consulting Management 98