PM360

APRIL 22, 2024

Understanding the “why” before the “how” as Med Affairs charts the course for pre- and post-launch strategies. Medical Affairs is at the forefront of this paradigm shift. The role of Medical Affairs transcends mere facilitation.

Medical 52

Medical Healthcare Healthcare Education 52

PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. Another capability made possible by fine-tuning is the enhancement of content tagging.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Clarify Health

NOVEMBER 22, 2023

A Health Affairs study from 2022 also found that private equity acquisitions drove higher operating margins and decreased discharge costs. With higher price tags, the incentive for quality improvement is lower, setting back efforts to drive value-based care.

Leads 52

Leads Healthcare Healthcare Patients 52

Pharma Marketing Network

JUNE 8, 2020

There’s another market that the majority of people operate in that is enabled by PPO networks and there’s this fiction of medical trend that gets put out there and so prices go up even though the underlying costs have gone up. Whereas where we’re spending 80 percent of our dollars on medical care and whatnot.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40