Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging
Healthcare Success
MAY 3, 2021
A broader criterion for human age comes from the World Health Organization (WHO), based on average health quality and life expectancy: 0 to 17 years = Underage 18 to 65 years = Youth or young people 66 to 79 years = Middle-aged 80 to 99 years = Senior 100+ years = Long-lived Elderly. They have less concern about the straight-up price tag.
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