Unconventional Approaches Pharma Is Taking to Engage Patients
PM360
SEPTEMBER 7, 2023
We also put big pull tags on the little pouches that held the items. That was what Pfizer and BioNTech did to create the digital comic book, “Everyday Heroes.” The story used the villain Ultron as a metaphor for COVID variants. “In addition to creating a kit focused on inclusivity, we also wanted to promote accessibility,” Lenn says.
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