PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. So, what is driving the push toward increasingly sophisticated KAM strategies?

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Quantified

MAY 2, 2024

Once you know how they’re using the technology to empower their sales reps, it’s easy to see why companies are reporting sales performance increases of more than 20%. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

Training 52

Training Sales Pharma Sales Management 52

Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. HCPs create peer-to-peer videos that sales reps share as part of their eDetailing content.

Pharma sales reps 105

Pharma sales reps Education Sales Pharma 105

Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. HCPs create peer-to-peer videos that sales reps share as part of their eDetailing content.

Pharma sales reps 69

Pharma sales reps Education Sales Healthcare 69

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales 52

Sales Pharma Pharma sales reps Medicine 52