Remove keyword allergies
article thumbnail

How to improve MLR review with creative briefs

Vodori

For instance, people in a park on a sunny day may work for an allergy medication targeted toward the general public, but could strike the wrong note for a breathing apparatus. Everyone who touches a piece of content should use the creative brief as their starting point, and that includes graphic designers–both in-house or external.

article thumbnail

20 Tips to Optimize Google Ads for Healthcare

Healthcare Success

Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella. Focus on Keywords 1. Align keywords with your products and services Include core products and services in your keyword strategy. Broad match captures a wide range of search queries.