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Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

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MARCH 14, 2024

Even the knowledge of healthcare economics helps communicate the value proposition of their products in the context of cost-effectiveness and improved patient outcomes. Pharmaceutical Knowledge Thorough pharmaceutical product knowledge in pharmaceutical sales includes therapeutic indications, dosing, and side effects.

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The Challenge of Growing Pharma Sales

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APRIL 18, 2022

Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience. Challenge 2: There is little opportunity for marketing “creative” to engage people.

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