Key account management Marketing Prescription Product Knowledge 
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APRIL 18, 2022
Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.
Evolve Your Success
JANUARY 31, 2023
If you go back and look at the skillset that most individuals acquire when they come into the industry, it centers around messaging activity, talking about our products, activity with customers, and how often they receive our message. All of this emboldens that individual, “I have to talk about my product. It can be done.
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