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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91
Marketing Key account management Pharma Prescription 91
article thumbnail

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. – Government agencies. – Government agencies. Traditionally the pharma industry relied on the volume of prescriptions made. – Channel. – Stakeholders.

Marketing 91
Marketing Key account management Pharma Prescription 91
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