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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

Marketing

Marketing Food and Drug Administration Pharma Doctors

The Challenge of Growing Pharma Sales

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales

Sales Pharma Pharma sales reps Medicine

Pharma Rep Focus

Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

The Challenge of Growing Pharma Sales

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