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The Challenge of Growing Pharma Sales

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A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

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Selling Effectively In Medical Sales With John Crowder

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A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. You have to be able to talk about your product, especially in our field because it’s so governed by the FDA. That is true. It’s litigious.