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The Challenge of Growing Pharma Sales

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Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

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Selling Effectively In Medical Sales With John Crowder

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A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. From a management perspective, what happens is that you see managers who begin to believe that they can lead their team from behind their desks.