The Questions to Ask Yourself When Your Reps Aren't Using CRM
The Brooks Group
SEPTEMBER 15, 2015
Ok. So you’ve implemented CRM believing that it would answer all of your forecasting prayers. But it hasn’t. Not yet, anyway. CRM is a powerful tool, but only if your reps are actually using it. It can be incredibly frustrating to roll out a program only to have your sales team meet it with resistance. Even more frustrating than that is to discover that the data being entered into the CRM platform is lacking or even incorrect.
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