pharmaphorum
DECEMBER 10, 2015
So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most industries – but is certainly truer in healthcare than ever before)… which means in terms of innovation within sales, within marketing, even within communicating effectively – digital is at the heart of making things work better.
The Brooks Group
DECEMBER 9, 2015
Activating an organization’s sales culture is key to generating more revenue and achieving sustainable growth. So. What is sales culture? It’s when every area of an organization actively contributes to customer acquisition and retention and the sales organization as a whole is focused on continuous improvement of the sales effort. While a company’s unique sales culture depends on a number of factors, its effectiveness is largely determined by the efforts of the sales leader.
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