April, 2011

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Trade Show Pearls 2 through 12

Medical Device Success

Reading time: 5 – 8 minutes. Trade show pearl #1 was written on the fly in San Diego. Being in the exhibit hall and observing the activity at numerous booths reminded me of a number of basic pearls that are worth sharing. The most important pearl is at the end of the list. One more thing – Previous posts concentrated on attracting prospects to your booth.