Patient-Centricity: Evolving Digital Communication in Pharma
Pharma Marketing Network
OCTOBER 28, 2023
Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the cha
52 
Let's personalize your content