Doctors Leads Sales tools Side effects 
Quantified
APRIL 18, 2022
For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Why is success in pharma sales so hard? So how can you further optimize the launch?
World of DTC Marketing
AUGUST 17, 2020
Again, I would expect that given that people are staying away from their doctor’s office. The biggest misunderstanding of a pharma website is that it’s a go to once website that leads to a patient asking for your product. Too many DTC marketers see their websites as nothing more than a sales tool.
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