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The Dark Side of KOL Relationship

Contrarian Sales Techniques

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Vioxx was a pain reliever that was introduced by Merck in 1999.

Ethics 52
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Challenges in the Medical Sales Industry

MedReps

If a rep takes a more practical view of how to sell their product, they can find accessible staff members play a vital role in the doctor’s decision-making process. . Another enduring wall for medical sales reps to climb is making their products affordable to patients. Insurance Coverage. Competitors and Generic Medications.

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The Mom, The Myth, The Med Rep In Trauma Sales With Julia Greenspan

Evolve Your Success

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma.

Sales 52