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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

“On April 18, 2002, the Pharmaceutical Research and Manufacturers of America (PhRMA) adopted a new marketing code to govern the pharmaceutical industry’s relationships with physicians and other health care professionals…” – AMA Journal of Ethics. Inside Sales & Affordable, Modern Pharma Marketing.

Pharma 52
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Uri Goren

Cadensee

It's become the main thing that the doctors are looking at now. So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. It broke the confines of you being a doctor learning healthcare, learning to be a medical profession and that stayed there; it just broke it all.