Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales
Contrarian Sales Techniques
DECEMBER 5, 2023
Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. Sales reps had to be well-versed not only in their products but also in regulatory compliance. E-learning platforms, CRM software, and mobile applications are now staples in training programs.
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