article thumbnail

How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. For instance, MSLs need insights aligned with both science and branded products. The Right Stuff. MSLs do not need another system designed for sales reps.

article thumbnail

Currency of Information

PM360

Medical science Liaisons know that change is coming; How are they cashing in? Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. positive, negative, neutral) defined according to the organization’s strategic objectives.