Rep-Lite
DECEMBER 7, 2023
Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.
Veeva
APRIL 7, 2022
To create the most effective strategy for reps to engage with HCPs, not only the number but also the type of interactions must be considered. MCCPs , part of Veeva’s Customer Relationship Management (CRM) tool, enable users to view call goals for each target account, and record progress toward those goals.
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