The Sales Pro’s Guide to Sales Prospecting
Integrity Solutions
MAY 23, 2023
Why Is Sales Prospecting More Important Than Ever? According to research by Gartner, Millennials and Gen Xers are far more skeptical of the claims of sales representatives than Baby Boomers, with both Gen Z and Millennials preferring to have no interaction with sales representatives at all. Selling has become increasingly competitive.
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