Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3
Medical Device Success
FEBRUARY 13, 2011
Utilizing your sales channel to drive prospects to your exhibit is a very important tactic that can help get you to a positive ROI. Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective.
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